Branding Company Design Concept
Whimsie
A Creative Toy Company
Welcome to Whimsie, a creative toy company that bridges everyday moments and inspires imagination for young children.
Overview
Whimsie is a conceptual toy company that fills a gap in the preschool market by offering eco-friendly, creative toys that spark imagination through open-ended play and gently introduce cultural representation.
My Role
Brand designer
Deliverables
Storefront
Advertising graphics
Brochure
Conceptual toy products
Micro-campaign advertising
Website platform
Brand Design
Whimsie’s brand design depends on three key brand values that make up the company’s goals:
Creativity: Encouraging kids to build, imagine, and express themselves with our play sets
Sustainability: Innovative toys that are eco-friendly by using recycled and biodegradable materials
Cultural: Gently introducing cultural diversity to kids at a young age
Their brand voice also inspires Whimsie’s brand design:
Friendly: Warm, approachable to children
Encouraging: Inspires creative minds and exploration
Authentic: Inspires creative minds and exploration
Clear Space
Logo Development
Color palette
Whimsie’s color palette focuses on bright, eye-catching, and age-appropriate colors that are memorable for parents and their children, which are used throughout the branding and advertising of the company.
Our toys are designed to inspire creativity and open-ended play for kids to create their own imaginative stories.
OPEN-ENDED, CREATIVE PLAY
We specialize in integrating culture in small increments in our toys for kids to learn about the world in their own pace.
CULTURE LEARNING
Our toys also focus on strengthening fine motor skills for pre-school aged children.
FINE MOTOR SKILLS
