Branding Concept Project

Tango Fruits

Tropical Food Brand

We are Tango, your favorite fruit brand, where we like to tango in a little bit of everything.

Overview

Tango Fruits is a conceptual tropical fruit distributor with a groovy, smooth, and playful identity that will make customers gravitate towards our products. I developed this concept’s visual language, as well as how they flow with each other in product packaging, product distribution, and product promotion.

My Role

Brand Designer

Deliverables

Product packaging

Product distribution

Product Promotion

Brand Design

Logo Configurations

Tango Fruits’ branding is inspired by a groovy and retro style, giving our products a playful, timeless look that represents the tanginess of our fruit offerings.

Logo Development

Color Palette

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