Our Pain Isn’t Hysteria
Where Women’s Pain Meets Visibility
Social Campaign Concept
UI/UX Design Finalist - Flux 2025 Student Design Competition
The scan doesn’t lie. It’s not all in your head. Our campaign encourages communities to join the fight against menstrual gaslighting.
Overview
Our Pain Isn’t Hysteria is a campaign designed to advocate for menstrual health and overall medical gaslighting that happens towards women inside of doctors’ offices.
Deliverables
Poster Series
Public Installation
Social media for campaign
Campaign website
My Role
Campaign Designer
2025 Flux Student Design Competition UI/UX Design finalist.
Works on display
The campaign focuses on raising awareness with our works on display.
A reflective mirror installation invites viewers to confront their own image. Motion detection triggers a skeletal overlay that replaces the reflection of the viewer to reinforce the message: the scan doesn’t lie.
In the 1880s, the word “Hysteria” was first described as a psychological disorder to explain women’s symptoms of hallucinations, nervousness, and partial paralysis. Today, in modern slang, “hysteria” is typically used as a way to describe women’s emotions and behavior as exaggerated and excessive, which is often dismissed. This has become a prominent problem in medical offices, leading to misdiagnosis, delayed treatment for underlying health conditions, and death.
#OPIH
#OPIH on social media aims to help women:
find resources
share stories
advocate for others
