The Gilded Grove Festival
A fantasy festival of four enchanted realms.
Fantasy Festival Branding Concept
Welcome to the Gilded Grove, a festival of a world celebrating the enchanted wonder of fantasy and fairy tale experiences.
Overview
The Gilded Grove Festival is an immersive fantasy festival, branded by its inspiration from fairy tales, enchanted folklore, medieval fairs, and storybook worlds. I wanted to challenge myself to go out of my comfort zone and create a maximalist and detail-oriented brand driven by storytelling.
Deliverables
Responsive identity system
Logo animation
Website landing page UI
Map poster
Merchandise
Sponsor interactive element
Festival ad
My Role
Brand designer
Brand Design
Mission
The Gilded Grove Festival aims to celebrate the wonder of folklore by creating a storybook world festival for guests to get lost in through our fantasy activities, performances, interactive environments, and events.
The Gilded Grove’s branding is based on the three brand values for the festival:
Community and shared celebration
Storytelling
Self-expression
Logo Development
Color Palette
Responsive Logos
The Realms
The Gilded Grove unfolds across four magical realms, each designed to offer its own fantasy environment and story for guests to dress up and participate in, allowing for visitors to step into a storybook at the festival.
A radiant royal court of golden banners, grand celebrations, and noble gatherings. Those of these realm appear as royalty, knights, and noble courtiers.
Aurelian Court
A flourishing sanctuary of blooming magic, woodland spirits, and enchanted nature. Home of the fairies, druids, forest guardians, and nature spirits.
Verdant Garden
A cozy lantern-lit village of rustic taverns, wandering storytellers, and hearthside charm. The folk of Timberhollow are typically bards, villagers, traveling merchants, and wandering minstrels.
Timberhollow
A moonlit lake of mysticism where music, magic, and fate ripple through the water. Merfolk, water spirits, mystics, and celestial seers occupy this magical realm.
Silvermere
The Grove Portal
The Gilded Grove website begins in an enchanted forest with a mirror portal that invites viewers to “Enter the Grove” to the website. Through the portal, visitors can:
Learn about the realms
Find the festival schedule
View activities and events
Purchase tickets to the grove
The Gilded Grove invites you to a faraway place.
Discover the Festival Grimoire.
An enchanted guide to the realms of the festival. Explore the realms, uncover hidden magic, and carry a collectable piece of the festival’s story with you.
